< Back to projects
Cycle Hire Scheme.
Transport for London
Underground potential; beautifully visualised.
- Work to find a viable facilitator of one of the biggest commercial sponsorship deals in the UK
- Demonstrated a step change in the way TfL did business
- Showcased the impressive media value of the cycle hire scheme in a presentation to be delivered by senior TFL management team
- Demonstrated emotional connection and huge value through engaging film
- Ensured incredibly fruitful and large response to tender
- Santander announced biggest sponsorship in TfL’s history